Madroit Marketing

Based in Holland, Michigan, Madroit Marketing works with clients across the country from its West Michigan base. The team, founded in 2016, serves small and mid-sized businesses across sectors including dental practices, professional services, real estate, hospitality, cannabis, and home services companies. Client testimonials cited on the site come from firms such as a security consulting business, a specialty cheese producer, and a pediatric dental practice, indicating experience across both B2B and local consumer-facing businesses. The agency positions itself around identifying gaps in a client's current marketing before recommending a plan, rather than applying a standardized package to every account. Declared core services are SEO, marketing strategy consulting, and pay-per-click advertising, though the broader service list also includes web design and development, local SEO, online reputation management, email marketing, social media marketing, and employee recruitment marketing. Engagements follow a stated three-step process: an initial strategy conversation to understand business needs, identification of the largest growth opportunities, and execution of a tailored marketing plan, which can range from tactical, focused support to acting as an outsourced marketing department. Additional offerings include packaged "Power Services" such as a one-day website build, a visual story package, a total marketing plan, podcast production, and elevator pitch video production. The agency also offers white-label partnership arrangements for other businesses and runs a podcast covering marketing and sales topics.