Madwise

Based in Ljubljana at Tržaška cesta 2, Madwise is a marketing agency operating since 2014 with a small team of up to ten people. It works with brands seeking digital growth through a combination of strategy, advertising and search visibility, positioning itself as a partner rather than a one-off campaign provider. The agency frames its work around building a connected marketing system rather than isolated activities, tying together analytics, website performance, content, automation and paid media so that each part reinforces the others over time. Its service range covers website and online store development, including redesigns, landing pages and UX/UI optimization, alongside Google Ads and other PPC campaigns built on keyword selection and audience targeting. Social advertising is handled across Facebook, Instagram and LinkedIn, with ongoing data analysis used to refine targeting and timing. On the organic side, Madwise offers SEO aimed at ranking for competitive search terms, as well as GEO (optimization for AI-based search). Additional services include content marketing, web analytics, digital strategy development, website audits, marketing automation, marketing consulting, and email marketing. The agency describes an iterative approach in which data collected through analytics informs testing and optimization, with each cycle feeding back into the overall system to support measurable, long-term results.