Maguires (Maguire Advertising & Design)

Based in Glasgow, Scotland, Maguires is an independent branding and creative agency working with a client base that spans start-ups, established SMEs and multi-national organisations. Its portfolio includes work for organisations such as Glasgow Science Centre, Hutchesons' Grammar School and Visit Glasgow, covering sectors from education and events to hospitality and tourism. The team is small, in the range of one to ten people, and positions itself around combining creative thinking with strategic and technical delivery. The agency's work is organised around four core areas: branding and identity, marketing and creative campaigns, web design and development, and content creation. Branding and identity work covers brand strategy, logo design, tone of voice, colour palettes, guidelines and identity applications. Marketing and creative campaigns involve creative concepts, strategic planning, design and artwork, copywriting, campaign tracking and post-campaign reporting with data analysis. Web design and development includes digital footprint analysis, sitemaps, wireframing, responsive layout design and WordPress development. Content creation spans art direction, photography, videography, social strategy, digital marketing campaigns and SEO, providing clients with assets intended for use across social and digital channels. Alongside these declared specialisms, the agency also lists advertising, public relations and UX/UI design among its services, indicating a broad, design-led approach to brand communication rather than a narrowly technical digital marketing focus.