Makaseb

Based in Riyadh, Makaseb focuses exclusively on e-commerce stores, working with merchants across Saudi Arabia who want to grow online sales rather than handle scattered marketing tasks through multiple providers. Founded in 2019, the agency has grown to a team of over 200 people, positioning itself as a single point of contact for all marketing needs of an online store, from strategy through execution. Its approach centers on what it calls an "integration system": studying the store, its products and competitors to shape a winning offer, then centrally managing advertising campaigns, content production, customer follow-up and reporting, before building on results month over month to sustain growth. The declared service list covers advertising campaign management across platforms, ad content production, SEO, e-commerce store management (including setup, launch, inventory and customer service), social media content management, and design and photography work aimed at building a brand's visual identity and product imagery. Additional listed capabilities include digital strategy, branding, UX/UI design and graphic design. The agency describes its pricing model as tied to store performance, stating that its billing is linked to the sales results it generates for a given store. It frames its client relationship as a partnership rather than a standard vendor arrangement, with services delivered as an integrated package rather than as separate, disconnected offerings.