Mancini Digital

Based in Chanhassen, Minnesota, Mancini Digital works exclusively with home service businesses—trades such as plumbing, HVAC, electrical, fence building, tree removal, and junk removal. Founded in 2013 by Mike Mancini, the agency has worked with over 1,000 home service companies and reports managing more than $75 million in Google Ads spend. It positions itself for companies that have been operating for at least two years, spend $2,000 or more per month on ads, track leads through a CRM, and are focused on long-term growth rather than short-term campaigns. The core service is Google Ads management built around booked jobs and qualified phone calls rather than clicks or impressions. Its stated process includes high-intent keyword targeting, custom landing pages designed for conversion, full call and form tracking, and ongoing optimization based on lead data gathered post-click. Clients retain ownership of their own Google Ads account, work without long-term contracts, and receive access to a 24/7 custom dashboard along with direct communication with account managers—described as 2-3 people assigned to each campaign. Beyond Google Ads, the agency lists broader capabilities including SEO, digital and marketing strategy, advertising, content marketing, email marketing, PPC, and social media marketing. The team size is small, between one and ten people, and the agency states it limits new client onboarding to two or three per month.