Mandel Marketing

A small marketing team based in Austin, Texas, Mandel Marketing works with businesses ranging from small local operations, such as a life coaching practice and a home care franchise, to a boutique law firm and software companies. The agency operates on a small-team model of one to ten people and, per its site, currently accepts new clients only through referral. Its client base spans different sectors and sizes, suggesting a generalist approach suited to small and mid-sized businesses needing hands-on marketing support rather than large enterprise accounts. The service list covers content marketing, copywriting, email marketing, fractional CMO/Chief Marketing Officer support, media planning and buying, paid search, SEO, social media management, strategy and planning, and web design and development. Client accounts describe practical, hands-on work: reviewing and reformatting existing content to make it more relatable, cleaning up social media accounts and websites for easier day-to-day management, and building focused marketing strategies aimed at increasing web traffic and generating new client inquiries. For at least one client, this involved developing and executing a marketing plan from the ground up. The agency also positions itself as an outsourced marketing resource for businesses that lack an in-house strategy or content function, combining strategic planning with direct execution across writing, design, and digital channels.