Mark Logan Digital

Based in Washington, England, Mark Logan Digital is a small ecommerce consultancy run by Mark Logan, formerly Head of Ecommerce at Aphrodite Clothing, where he spent 13 years growing the business from under £1m to multi-million pound revenue and building a team of 30 before it was acquired by Frasers Group. Since moving into freelance consultancy, he has worked with startups, scale-ups and established ecommerce brands across the UK, focusing on online stores that struggle to convert traffic, get a return from paid ads, rank for relevant keywords, or retain customers due to poor user experience. Services cover ecommerce consultancy sessions, fractional ecommerce management, Shopify store builds, SEO, Google Analytics and CRO, email marketing consultancy, affiliate marketing, XML/CSV feed creation and an ecommerce rescue service, with additional capability in content marketing, digital strategy, graphic design and web design across Shopify, Magento and WordPress platforms. The stated process runs through four stages: a no-obligation discovery call, a growth audit of data, analytics, ads, email and SEO to identify priorities, a strategy and execution phase that can be handed to an in-house team or delivered directly, and ongoing monitoring and testing intended to compound results over time. Engagements range from one-off consultancy sessions to continuous, senior-level support across SEO, paid marketing, email and on-site optimisation.