Mark Stephen

Based in New York City on Broadway, this agency works with beauty and fashion brands to build immersive, content-rich experiences designed to connect with audiences at large-scale events. Its client roster referenced on the website includes Beautycon, L'Oréal, NYX, Essence Festival, Depop, Kickstarter, SOAW, Carol's Daughter and Ulta, indicating a focus on consumer beauty and lifestyle brands operating in the festival and activation space. The team size is small, between one and ten people, and the company was founded in 2023. The work is organized around four areas: strategy, design, production and logistics. Strategy covers brand strategy, concept creation, experiential strategy, product storytelling and audience engagement. Design includes creative direction, render and conceptualization, video animation, AR/VR design and graphic design. Production spans production management, stage management, custom fabrication, permitting and staffing for on-site builds. Logistics services address climate-controlled storage, QR-based inventory tracking, nationwide deployment, fulfillment and rental, supporting activations that travel across multiple markets. The site also lists broader capabilities such as search engine optimization, event marketing, branding, video production and web design among its declared services. Its public materials reference participation in events such as Essence Festival and New York Fashion Week, and recognition in industry listings for event agencies and event professionals over several consecutive years.