Market Appeal

Based in London and working with clients remotely worldwide, this agency focuses on ecommerce brands generating over $100,000 a month in revenue. Its stated aim is to help these brands grow sales by addressing structural problems in ad accounts and tracking setups rather than simply increasing spend. The team, sized at 1-10 people, positions itself as specialists who rebuild ad account architecture that has often accumulated years of fragmented work from multiple previous agencies. The core service is a four-stage method: an initial audit to identify where budget and structure are limiting growth, a redesigned account architecture covering campaigns, audiences, bidding and creative, a migration phase intended to preserve existing data while stabilising cost-per-acquisition, and an ongoing scale-up phase with weekly check-ins and reporting. Declared service areas include Paid Search (rebuilding Google Ads accounts around demand intent), Paid Social (structuring Meta, TikTok and LinkedIn campaigns for incremental revenue), and Measurement & Attribution, using server-side tracking, GA4 and incrementality testing to verify results independent of platform reporting. The agency also offers AI SEO and Answer Engine Optimisation, aimed at making brands appear as cited sources in tools such as ChatGPT, Perplexity, Gemini and AI Overviews through clearer entity structuring and structured data. Email marketing and social media marketing are listed among its additional services.