Marketing 32

Marketing 32 is based in Austin, Texas, and works exclusively with dental practices across the United States, Canada, and Australia. The team, founded in 2018 and staying under ten people, positions itself as a specialist alternative to general marketing agencies, focusing solely on the operational and growth challenges specific to dental practices rather than serving multiple industries. The agency's core offering is its proprietary Practice Impact Formula™, built around two growth drivers: increasing new patient numbers and maximizing production per existing patient. On the patient-acquisition side, the process follows an Attract → Engage → Commit sequence, while production growth follows an Experience → Convert → Recover, Refer, & Resell model. Declared service areas supporting this framework include search engine optimization, content marketing, conversion optimization, marketing strategy, and social media marketing, all applied specifically to dental practice websites and patient pipelines. Client work is managed by what the agency calls its Practice Impact Team™, a group of dental marketing specialists intended to function as an extension of each practice, offering ongoing communication and reporting. Engagements are structured without long-term contracts and are paired with a stated performance guarantee tied to growth results within a defined period, reflecting an emphasis on measurable outcomes such as new patient volume and production figures rather than general brand-building activity.