Marketing Alliance, Inc.

Based in Punta Gorda, Florida, Marketing Alliance, Inc. specializes in marketing for economic development organizations rather than general commercial clients. Over more than 25 years, the agency states it has partnered with over 475 communities across 29 states, working with economic development organizations (EDOs) and leaders at local, regional, and statewide levels who are responsible for driving growth, investment, and community prosperity. Its team size falls in the 1-10 range, and its stated approach centers on studying practices of high-performing EDOs and applying them to help communities compete for business investment. The agency's declared services include SEO, UX/UI design, video production, web design, and web development, applied specifically to community and site-selection marketing. Described offerings include strategic, conversion-driven website development combining messaging, UX, data tools, and lead capture; video production covering long-form and overview films, executive testimonials, industrial site showcases, and aerial and ground footage; digital marketing and paid media campaigns targeting decision-makers; social media strategy and content execution; and public relations for media visibility. Additional services address business attraction marketing and lead generation aimed at site selectors, site readiness and property marketing with animated industrial site videos and property briefs, branding and investor materials, conference strategy with pre-scheduled site selector meetings, strategic planning, workforce and talent marketing, business retention and expansion (BRE) support, and CRM and performance measurement systems for reporting and follow-up.