Marketing Divisie

Based in Elst, near Nijmegen, Marketing Divisie works with small and medium-sized businesses (MKB) in the Netherlands looking to outsource their online marketing. The agency positions itself around direct contact between clients and the marketer handling their campaigns, rather than routing work through sales staff or junior executors, and structures its collaboration in five steps: an initial intake to understand target audience behaviour and preferences, strategy and planning tailored to business goals, execution, weekly data-based optimisation, and ongoing measurement aimed at growth. Clients receive a dashboard accessible at any time and monthly progress discussions. Declared specialisms are SEO and social media marketing, though the site also details a broader advertising offering. Technical and content SEO is listed among the popular services alongside strategy and consultancy. On the paid and social side, the agency runs Facebook and Instagram campaigns under a combined Meta approach, arguing that managing the two channels separately is generally less efficient, with attention to audience segmentation and creative suited to different funnel stages. It also manages Google Ads, Microsoft (Bing) Advertising for reaching an older, business-oriented audience with lower competition, LinkedIn Ads for B2B lead generation targeted by job title and company size, and Pinterest Ads, which it applies selectively based on whether a client's product fits the visual, product-driven nature of that platform.