Marketing Graham

Operating from London, this practice positions itself as a fractional Marketing Director for UK SaaS, MSP and technology firms, working across start-ups, scale-ups, and established tech businesses. Engagements target CEOs and founders chasing sales pipeline, CROs and sales leaders wanting qualified leads rather than vanity metrics, and CMOs or marketing heads needing support with demand generation and budget control. The stated aim throughout is generating qualified prospects that sales teams can close, rather than pursuing brand awareness metrics alone, with a small team of 1-10 handling client work directly. Services cover search engine optimization, content marketing, email marketing, marketing strategy, direct marketing, social media marketing, digital strategy and pay-per-click, delivered under a fractional Marketing Director model rather than as isolated campaigns. The described method includes auditing existing marketing spend across channels, customer journeys, tracking and messaging to identify where budget is being wasted, then addressing root causes rather than applying short-term fixes. Work also extends to unifying brand identity and messaging across websites, decks, social channels and email so that materials present a consistent theme. A distinguishing element is a rebate guarantee: client and agency agree a target metric and baseline, and if the target is not met within six months, half the fee is returned. Initial engagement is structured around a Growth Call, a consultation focused on identifying marketing challenges and at least one actionable next step. The agency also references a separate AI-visibility offering for UK tech firms.