Matson Group

Based in Wayne, Pennsylvania, Matson Group is a small digital marketing team founded in 2013 that works with businesses moving into or optimizing direct-to-consumer sales channels. Its client base spans domestic manufacturing companies transitioning from wholesale models, wine and spirits producers navigating industry-specific compliance and sourcing considerations, and ecommerce and retail businesses. The agency positions itself as a strategic partner that builds marketing plans around each client's specific goals rather than applying standardized packages, and it handles day-to-day campaign production, data analysis, and optimization on behalf of clients. Services described include SEO, website design, paid search, email marketing (covering creation, deployment, and performance analysis), social media marketing, text and mobile marketing, web analytics and analysis, and Amazon listing optimization. For manufacturing clients, the agency has worked on developing or optimizing direct-to-consumer channels for companies that traditionally sold through wholesale, citing outcomes related to top-line growth, profitability, and risk mitigation. In the wine and spirits sector, the agency's work covers online sales support along with sourcing, product knowledge, and compliance considerations specific to that industry. The team is described as small, and the agency's founder brings a background in ecommerce startups. Standard and ecommerce web design are offered as distinct service lines alongside the broader digital marketing offerings.