McColl Communications

Based in Berkeley, California, McColl Communications focuses on marketing and public relations consulting for organizations within the travel industry. Its client base includes websites, hotels, airlines, rental car companies, convention and visitors bureaus, travel agencies, tour operators, and tourist attractions. The agency operates as a small team, which it positions as allowing for personalized, hands-on service on client accounts compared to larger firms. Past work has included programs for companies such as Adventureseek, Hostels.com, Macromedia, MyPoints.com, and Pacific Gas & Electric. The agency's declared services span search engine optimization, public relations, media planning and buying, event management, and event marketing. Its stated areas of client support are organized around marketing, public relations, and editorial work. The company describes designing marketing programs intended to be both effective and cost-effective, with an emphasis on maximizing the return from each marketing dollar spent. Given its sector specialization, the agency's services are framed specifically around the needs of travel-related businesses, from transportation and lodging providers to destination marketing organizations and attractions. Prospective clients are directed to contact the agency by phone or email to discuss marketing goals and determine how its PR, media buying, and event-related services might apply to their specific organization.