McCue & Associates LLC

Based in Clinton, Massachusetts, McCue & Associates LLC is a small, full-service marketing firm with a stated focus on manufacturing and technology clients. Its work spans integrated marketing programs, public relations, advertising, promotion, branding and communications, and it has described long-running relationships with manufacturers such as The L.S. Starrett Co., EMUGE-FRANKEN USA, Greenerd Press & Machine Company, Saint-Gobain Abrasives, and OPEN MIND Technologies AG, serving clients in sectors including precision measurement tools, hydraulic presses, abrasives, and CAM software. The agency's declared services include search engine optimization, media planning and buying, packaging design, web design, content marketing, event management, and public relations. In practice, client accounts describe McCue & Associates managing media and PR relationships to secure editorial coverage in print and digital trade publications, developing marketing materials and brand positioning for technical and industrial products, and running campaigns tied to product launches, such as the groundwork laid for a wireless data collection system launch and advertising/PR support for an indicator product line. Clients also note the firm's involvement in identifying media channels appropriate for niche manufacturing sectors and in independently coordinating advertising, media, and PR programs on their behalf. The firm offers a complimentary marketing evaluation to assess prospective client needs before engagement.