McGuinness Media & Marketing

Based in Warwick, Rhode Island, McGuinness Media & Marketing is a certified woman-owned marketing agency founded in 2012 by Megan McGuinness. The team works with organizations across a range of sectors, including lifestyle and entertainment, gaming and sports betting, professional services, wholesale and retail, food and beverage, non-profit, financial and real estate, and healthcare. Since its founding, the agency reports having invested over $50 million in media placements and devoted more than 50,000 hours to content development for its clients. The agency structures its work around three core areas: strategy, media, and creative. Strategy work involves researching business goals, audience insights, and market conditions to build a foundation for campaigns. Media services cover planning, buying, and optimizing placements across both digital and traditional channels. Creative output spans logos, packaging, and websites, alongside broader graphic design, video production, and web development work. Declared service lines also include search engine optimization, event management, public relations, and social media marketing. The agency describes its project process in four stages: Discover, involving research and collaborative workshops to define goals and audience; Create, developing concepts through to final execution; Launch, deploying new brand assets across selected channels; and Celebrate, reviewing outcomes with clients and planning for continued growth. The team size is small, reflecting a boutique structure for a full-service offering.