Media Campaign Ltd

Founded in 1975, Media Campaign was one of the first Media Independents in the UK and has continued as an independent media planning and buying agency for over 40 years. Based at Portland House on Great Portland Street in London, with an additional office in New York, the agency plans and buys campaigns across the UK, Europe and the Americas. It works with clients including national retail brands such as Aldi, for whom it acted as sole agency of record for UK media planning and buying. The agency's services span TV buying, media planning, digital advertising, PPC, lead generation, social media, display and influencer marketing, alongside offline channels including press buying, radio and outdoor advertising. Its process involves defining target audiences and setting clear goals, analysing client data to match it against planned and bought media, negotiating rates and ensuring the correct media mix, then monitoring, reporting and optimising against agreed KPIs such as ROI, brand recall or footfall. Staff are described as having at least seven years of experience in their discipline and are trained to work to strict client KPIs. The agency states it operates without share deals or third-party arrangements on media buys, aiming to secure competitive rates across both online and offline channels. Work for Aldi included a regional TV campaign supported by national and local press, in-store point of sale and promotions tied to new store openings.