Media Club LTD

Based in Sofia, Media Club is an independent media agency established in 1994, making it one of the first of its kind in Bulgaria. Since 2016 it has been affiliated with MediaPlus International, part of the Serviceplan Group, which allows it to combine local media knowledge with international network resources. The agency works with clients of varying sizes, from small Bulgarian businesses to companies that need campaigns executed across more than 15 European markets, and describes itself as the only Bulgarian media agency handling international campaigns for domestic companies at this scale. Its core offering covers media strategy, planning and buying, built on direct contracts with major national and regional media groups. Planning goes beyond standard demographic targeting to incorporate content relevance, media usage habits and consumer insight, with campaigns optimized daily against predefined KPIs. Additional services include geomedia and regional planning for location-specific targeting, product placement and integration through partnerships with Bulgarian TV and film producers, and media and marketing consultancy. Media Club also draws on available Bulgarian market research and offers ad-hoc research for brand and campaign tracking. For digital strategy and execution it partners with Digital Connection, for smaller local clients it works with the Media Connection ratecard platform, and for Bulgarian clients operating abroad it relies on its Mediaplus International partnership.