Media Forty Two

Founded in 2019 and based in London, Media Forty Two is an independent, team-owned B2B marketing agency with no external investors. Since 2022 the company has grown its team, which now includes members based in the UK, Spain, the United States and the United Arab Emirates, alongside media planners, strategists, channel activation specialists, designers, copywriters and operations staff. It works with B2B companies of varying sizes, structuring engagements around pipeline generation rather than lead volume or vanity metrics such as CPL or CTR, and states a focus on long-term client relationships over short-term margin. The agency's service range covers performance marketing, AI enablement, creative studio work, campaign strategy and development, revenue attribution and marketing operations, field marketing and ABM support, employee-led growth, and a packaged "Campaign-In-A-Box" offering. Channel-specific work includes paid social, search and PPC, programmatic display, content syndication, direct digital buys, and recruitment media. Declared core services also list SEO, content marketing, demand generation marketing and performance marketing. The agency describes building campaigns around actual buyer behaviour rather than standard marketing frameworks, emphasising targeting, creative quality and metrics tied to pipeline outcomes. It also references supporting EMEA teams in bridging centralised US marketing functions with local field teams through agile, locally adapted campaigns.