Media Link Inc.

Based in Rock Island, Illinois, this small team of no more than ten people works from the media-buying side of advertising rather than the creative side, building a media planning and buying system used by agencies and in-house buying departments. The company describes itself as built "by an agency," drawing on media-buying experience to shape a tool aimed at other buyers and planners across the advertising industry, rather than end consumers. The core offering is Media Link Software, a customizable, cross-platform system that tracks media across television, cable, radio, publications, outdoor, streaming and digital channels. Described features include uploading avails, sorting tools for building proposals and orders, automatic invoice checking, and tracking multiple generations of make-goods. The company outlines its process in three stages: a proposal phase supporting analysis and negotiation, a campaign management phase using flexible ordering and reporting tools, and a post-flight phase for uploading and auto-checking invoices and tracking make-good progress. Pricing is presented as scalable to an agency's size, and prospective users are offered a guided webinar demonstration along with one-on-one virtual training and ongoing support. The company positions the software as a way for buyers to save time, run comparative buys across media types, and share accurate guidance with clients to build trust.