Media Profile

Based in Toronto at 579 Richmond Street West, Media Profile operates as an independent, employee-owned communications agency that has been active since 1985. The company is female-led and describes itself as Canada's largest independent PR agency, working with clients that range from local organizations to global brands. Its stated approach centres on public relations and corporate communications, extended into social strategy, creative work, and influencer marketing, with an emphasis on listening and learning before contributing to a client's conversation. Alongside its core public relations work, the agency lists search engine optimization, content marketing, social media marketing, and web development among its services, positioning itself as a full-service PR and creative agency rather than a single-discipline firm. Client engagement is organized around specific contacts: the President handles new communications partnerships, the Head of HR manages internships and hiring, and the VP of Digital oversees creative submissions, indicating a structure where digital and creative functions sit alongside traditional PR leadership. The agency frames its work as spanning storytelling that connects audiences with issues and brands, drawing on staff with sector-specific experience and perspectives suited to particular client needs. The team size is listed as small, between one and ten people, and the company operates from a single Toronto office.