Medienwerft

Based in Hamburg, Medienwerft has been active for more than 28 years at the intersection of e-commerce IT and customer experience, working with both B2B and B2C organisations. Its client base spans wholesale and specialist trade, industry and production, retail and consumer goods, and agriculture, with named references including Emporix, HABA Familygroup, CMS Group, freenet/klarmobil.de, Landgard, Volkswagen Accessories, Ernsting's family, Granit Parts/Fricke, HAMBURG WASSER and Bruno Banani, among others. The agency operates as part of the FIS Group and positions itself around combining digital customer experience design with underlying e-commerce IT architecture, including replatforming, headless commerce development and application management. Within online marketing, Medienwerft lists e-commerce SEO alongside content marketing, performance marketing, marketing automation, email marketing and social media marketing, treating these disciplines as connected to conversion optimization and UX/UI design rather than standalone offers. Its broader service range covers customer experience design, user research and testing, and digital accessibility, plus digital consulting areas such as process consulting, project management and product owner support. On the technology side, it works with platforms including SAP Commerce Cloud, Emporix, commercetools and FIS/eSales, decoupled storefront solutions such as SAP Composable Storefront (Spartacus), content management systems like Storyblok, Contentful and SAP SmartEdit, and product information management and search-and-discovery tools. The agency also describes work in AI-related areas, including master data processing, generative AI and AI agents for process optimization within e-commerce contexts.