Metonymy Marketing Strategies

Based in Shreveport, Louisiana, Metonymy Marketing Strategies is a small team working with businesses ranging from startups to established industry and consumer brands. Its client base has included political campaigns as well as commercial organizations, and the agency positions itself around building strategic marketing plans that support growth across digital channels rather than offering one-off tactics. The agency's declared services span search engine optimization, branding, marketing strategy, public relations, and web development, supplemented on its site by digital advertising, eCommerce, content marketing, and custom design. Its web development work focuses on creating websites and web apps intended to deliver intuitive user experiences across devices and screen sizes. Its SEO approach centers on aligning client content with what search engines reward: relevant, positive brand and content experiences for users. Content marketing is described as a collaborative process, working closely with clients to shape copy that informs and engages a target audience. Custom design is presented as integrated with strategy, based on the idea that marketing works through both function and appearance. For eCommerce projects, the agency states that it examines business objectives, audience needs, functional requirements, and technological limitations before building a web presence intended to scale with the client. Strategic planning is described as using heuristic methods drawn from larger industry firms, packaged into a simplified process for smaller and growing companies.