MGO360

Based in Munich, MGO360 works as a full-service marketing provider, describing its main client base as large and mid-sized retail chains ("Filialisten") that need coordinated marketing communication across digital and print channels. The agency positions itself around a "360-degree" approach, covering the full path from strategic consulting through campaign creation to content production and distribution on the appropriate channels. Its client references include organizations such as BAUVISTA, Otto Group, PAYBACK, BioMarkt Verbund and Baur Fulfillment Solutions, indicating a focus on established, multi-location brands rather than smaller local businesses. The service portfolio spans Campaigning & Branding, Social Content, Content Marketing, Direktmailing, printed retail advertising ("gedruckte Handelswerbung"), Marketing Automation, Performance Marketing and Web Performance. Content work covers editorial writing, graphic design, photography and video, produced for multichannel use. Direct mail and printed trade advertising are described as core competencies, with high-circulation mailings and inserts aimed at reaching target audiences physically. Performance Marketing covers media campaigns, social ads and SEA to build community engagement, while Web Performance focuses on making a client's online presence understandable and recognizable to its audience. Marketing Automation services begin with an individual needs analysis intended to make a client's internal marketing processes more efficient. The Social Content practice combines established strategic approaches with newer methods aimed at producing content designed to stand out on social channels. Teams are organized across these specialist areas to assemble combined service packages per client.