Microtactics

Based in Vigo, Spain, Microtactics is a small SEO consultancy, with a team of between one and ten people, that works with companies looking to bring search engine optimization in-house rather than depend permanently on an external provider. The agency addresses businesses that want a structured, understandable SEO process they can eventually control themselves but currently lack the internal expertise to run one. Its specialism is SEO Interim Management: assigning a temporary external SEO executive to a client's project who helps recruit qualified staff and/or trains existing personnel, designs an SEO strategy for the company's website, and accompanies its implementation. The engagement includes detailed monitoring of the project's progress alongside ongoing advice and training for the client's team, with the stated aim that after two years the company has a mature, operational SEO channel it can manage internally. Advisory support remains available afterward if needed, though the model is built around the client reaching autonomy. Alongside this service, Microtactics also lists SEO consulting, SEO audits, SEO content planning, B2B SEO strategy, SEO mentoring, and business intelligence SEO among its offerings, reflecting a practice centered on transferring SEO knowledge and capability into client organizations rather than running campaigns on a purely outsourced basis.