Middle Earth Consulting AB

Middle Earth Consulting AB operates from Stockholm and works as a small consultancy supporting Swedish and European companies that do business with partners in Asia, particularly China and Vietnam. The team, sized between one and ten people, positions itself as a practical link between European businesses and Asian markets, covering the operational side of cross-border trade alongside a set of digital services. The core of the described work centers on sourcing and production support in China and Vietnam, organized through dedicated service areas such as supplier search, factory review, product sourcing, production start, and supplier change. Separate country hubs for China and Vietnam suggest the agency structures its support around region-specific processes for finding suppliers, starting production, and reviewing factories, as well as general "Asia support" for clients managing supply chains across these markets. Alongside this sourcing and supply chain management work, the company lists Search Engine Optimization, Web Design, Web Development, and E-Commerce Development among its declared services, positioning digital development as a complementary offering to its international trade and procurement support. The website also references a podcast and a company section outlining how the firm works, though the sourcing and production services for the Chinese and Vietnamese markets form the most concretely described part of its business.