Miguel Cantu Mba

Operating from Monterrey and teaching as adjunct faculty at Tec de Monterrey, Miguel Cantú works as an independent digital business consultant serving companies across Mexico, including organizations in Monterrey, Mexico City and Guadalajara. The practice targets senior decision-makers — directors and CEOs — in industrial, services and technology companies looking to professionalize their digital strategy rather than execute isolated marketing tactics. Cantú holds postgraduate coursework and certifications through Boston University, Wharton and TU Munich (via edX) and Google, and positions the consultancy around applying academic rigor and evidence-based frameworks to business decisions. The declared scope covers digital marketing, digital transformation, digital strategy and artificial intelligence, alongside SEO, PPC, content marketing, market research, corporate training and coaching, and broader business and marketing strategy consulting. The stated method centers on building full strategic plans that connect marketing, data and business outcomes, rather than delivering standalone tactics, with recommendations grounded in analytics tools such as GA4, CRM systems and dashboards. AI implementation is described in terms of automating processes, analyzing data and shortening commercial analysis timelines. The site also publishes an educational CAC-versus-CLTV calculator, illustrating an approach that frames marketing spend against customer lifetime value by industry to assess whether client acquisition is financially sound.