Mind the Ad

Based in Kallimarmaro, Athens, Mind the Ad is a small digital marketing agency working with companies across different sizes and sectors who need support in shaping their digital presence and strategy. The team, which numbers between one and ten people, describes its approach as "digital-first," treating digital not as a single channel or tactic but as the overarching strategy guiding a client's communication. Its client work spans hospitality and consumer brands, with projects carried out for businesses seeking comprehensive, ongoing digital support rather than one-off campaigns. The agency's declared services cover search engine optimization, advertising, digital strategy, graphic design and social media marketing, delivered as part of a coordinated plan rather than isolated deliverables. Its portfolio includes an augmented reality experience developed with Buondi Craft for the HORECA 2025 trade event, built around a "From Bean To Cup Journey" concept that combined technology with storytelling to present a coffee brand's production process. Another project, for Amaronda Resort & Spa, involved end-to-end communication support described as a 360-service engagement, covering the range of digital marketing needs for a hospitality client. Mind the Ad frames its working method as building lasting digital capabilities for clients rather than executing single campaigns, positioning creative design and technology-driven experiences alongside more standard marketing and advertising services.