Mirror Mirror Creative Agency

Based in Gloucestershire, Mirror Mirror is a micro creative agency working specifically with travel and accommodation businesses — hotels, glamping sites and other hospitality brands looking to convert lookers into bookers. It is led by Claire Robinson, a copywriter and creative strategist with a background spanning hospitality, travel, retail, FMCG and lifestyle brands. Rather than operating as a full-scale agency, it acts as a plug-in studio, forming around each client's business to align brand story, digital presence and guest experience. Services cover brand strategy (positioning, story and voice), visual identity, website design and development, content and social media, PR and influencer outreach, guest experience input, and paid search and social advertising. Work typically starts with uncovering what makes a client's offer distinctive, then extends into practical outputs such as website messaging, social content ecosystems, email journeys and booking funnel reviews, aimed at addressing quieter booking periods, low direct bookings or disjointed marketing. Client examples referenced on the site include work on brand positioning and story, content creation for social and web use, and combined branding, website and guest experience projects where SEO was also applied to support online visibility. The stated approach combines strategic thinking with an emotional, storytelling layer intended to make a brand's offer feel cohesive across both online and offline touchpoints.