MJR Creative Group

Based in Fresno, California, MJR Creative Group has worked since 1995 with businesses in the food, wine and agricultural sectors. The agency operates as a small, full-service creative team serving clients such as produce growers, wineries and agricultural product companies, with work spanning brand building, packaging and web development for names like General Produce, Mission Produce, Scott Labs, Select Harvest Almond Snacks and Blazer Wilkinson. The agency's offering covers strategy and consulting, including brand strategy, marketing strategy, sales strategy, and qualitative and quantitative research, alongside positioning and messaging work. Brand development services include naming, identity design, and packaging systems and design, supported by content development spanning design, video, photography and copywriting. Campaign and activation work covers advertising, native and promoted content partnerships, media planning, performance analytics, marketing automation, search engine marketing, influencer marketing and event marketing. For digital commerce, the agency handles strategic planning, platform development, systems integration, audience development and customer retention. Website projects move through strategy, sitemaps and wireframes, UX/UI design, programming, and launch and maintenance support, while mobile app work follows a similar path from prototyping through UX/UI design, programming and app store deployment. The team is described as in-house, positioning the agency to manage creative and technical work internally across these disciplines for its food, wine and agriculture clients.