MK Public Relations

With offices in Sheffield, York and Newcastle, MK Public Relations operates as part of the Northern Communications Group and works with clients on local, regional, national and international scales. The agency positions itself as a niche PR firm, serving both consumer-facing and corporate clients across a range of sectors, and also runs a work experience programme for candidates interested in the PR industry, offering placements of up to two weeks. Core services include media relations, media training, crisis communication, stakeholder relations, event management, social media and copywriting, with design, print and photography handled through partner agencies within the group. For media relations work, the agency builds relationships with journalists at print, broadcast and digital titles, and develops media briefing kits, multi-platform key messages, and strategic social media outreach schedules. Additional described methods include ongoing relationships with online and offline influencers, sustained media relations programmes, risk management communication protocols, key stakeholder engagement strategies, and concepts aimed at attracting target audiences. On the consumer side, the focus is on helping clients engage with customers and deliver key messages to relevant audiences, while corporate PR work centres on building sector reputation regionally and nationally. Social media services involve identifying relevant opportunities for clients and devising an approach tailored to their objectives. Team members are described as including trained writers and journalists.