Mobtions

Based in Bengaluru, Mobtions operates less as a conventional marketing agency and more as a digital conglomerate built around several linked business verticals: Zyrocraft (casual game development), Coinflow (an offer-wall app for driving installs), GamezHub (an HTML5 gaming platform), Traffhit (a content and ad network), EngageX (a campaign management suite), and its core affiliate marketing division. The company works with advertisers seeking user acquisition and app promotion, and with publishers or affiliates looking to monetize traffic, positioning itself within performance marketing and digital entertainment rather than traditional client-agency SEO or branding work. The team size is small, between one and ten people. Its declared service range covers SEO, affiliate marketing, social media marketing, digital strategy, conversion optimization, email marketing, and media planning and buying. Practically, this is delivered through an in-house media buying team running affiliate campaigns across Meta, Google, Push, Pop, Native, and Email channels, with optimization tracked against metrics such as eCPM, EPC, ARPU, LTV, ROAS, CTR, CPC, CPM, CVR, user retention, and AdMob match rate. Monetization approaches include ad integration within casual and HTML5 games, reward-based incentivization for app downloads and service registrations, native discovery and video ad formats for content-based traffic, and campaign creation and targeting tools for advertisers through EngageX. Revenue models offered to partners include CPC and CPM structures, alongside real-time analytics and reporting for campaign performance.