Moonlight Creative Group

A boutique marketing agency based in Charlotte, North Carolina, Moonlight Creative Group has worked with non-profits and businesses of varying sizes across the Carolinas and beyond since 1996. Its client roster spans sectors such as nonprofit, architecture and engineering, food and retail, and professional services, reflecting a small team (1-10 staff) that positions itself around brand storytelling and building custom, research-based marketing plans for each organization it works with. The agency's declared work covers branding and rebranding, including brand identity, logo design, brand story development, taglines and brand guidelines, alongside graphic design work such as business cards, product packaging, video, annual reports and signage. Digital marketing services include social media marketing, email marketing and SEO strategy, while website design projects involve developing a supporting strategy, writing on-brand copy and designing pages built for navigation. Marketing strategy engagements are described as starting with listening and research into a client's organization before a custom plan is created. The agency also lists advertising, content marketing, public relations, and UX/UI design among its service areas. Its process is presented in three stages: an initial discovery conversation, development of a tailored project plan, and execution of the branding or marketing work. Past project types referenced include branding and print work for nonprofit clients, campaigns and environmental design for architecture and engineering clients, and packaging with photography and video for food and retail clients.