Moretraphic

Based in Stoke on Trent, England, with a further address in Market Drayton, Shropshire, Moretraphic is a small SEO and digital strategy agency with a team of between one and ten people. The site positions the agency as focused on both traditional organic search and AI-driven search surfaces, working with brands that want visibility across Google and emerging AI search tools rather than a single niche industry. Founders Paul Beard and Anthony Ankers began working together in 2014 building an SEO team within an ecommerce development agency, before establishing this AI-SEO-focused venture in 2019. Declared services span traditional SEO, managed SEO retainers, audits and consultancy, and digital PR campaigns, alongside more specialised offerings such as ecommerce SEO, marketplace SEO, YouTube and video SEO, and reputation management. The agency also describes a set of AI-oriented services, including generative engine optimisation, AI visibility and sentiment tracking, SEO for Google AI experiences, AI tool stack development, and agentic search and AI commerce work. Paid media integration and search experience optimisation are listed alongside these, indicating an approach that combines organic search work with paid channels and broader digital strategy. The overall method described centres on adapting SEO practice to both conventional search engines and newer AI-driven discovery systems, with services structured around audits, ongoing retainer management, content and PR, and technical adaptation for AI search environments.