Motus Consulting

Motus Consulting, based in Devon, Pennsylvania, works specifically with contractors and home service businesses — including plumbing, electrical, HVAC, roofing, painting, and tree service companies. The agency's stated aim is to help these businesses generate qualified leads, capture and follow up on them consistently, and identify which marketing activity actually turns into booked jobs, rather than treating leads and traffic as an end in themselves. The team size is small, between one and ten people. The service list covers web design, local SEO, AI search optimization, Local Service Ads, Meta Ads, Google Ads, social media management, and CRM plus AI automation. Their described approach, referred to as the "Motus Method," is organized around four stages: creating demand through visibility on Google, Google Maps, Facebook, and Local Services Ads; capturing leads via Google Ads, local SEO, Google Business Profile optimization, service-area pages, and AI search visibility; converting attention into calls and form submissions through websites and landing pages built with clear messaging, trust signals, and mobile-first layouts; and tracking revenue through CRM setup, missed-call text-back, lead notifications, automation, call tracking, and reporting. This is presented as a connected system linking demand generation, lead capture, follow-up, and reporting, rather than a set of separate, unconnected marketing tactics.