Mplan Media

Based in Bengaluru, Mplan Media positions itself as a full-service media planning and advertising agency serving brands across India. Founded in 2014, the small team works across both digital and traditional advertising, describing itself as data-backed in its approach to media planning. Its stated industry focus spans healthcare/pharma, FMCG, ecommerce, education, real estate, automobile, finance and B2B, indicating a broad, sector-agnostic client base rather than a single vertical specialism. The agency's declared service range covers Search Engine Optimization, Pay Per Click, Media Planning & Buying, Ecommerce Marketing and Social Media Marketing, sitting alongside a wider set of consulting and media offerings. On the consulting side, it lists media planning, audience development/segmentation, media performance audits and media analytics as distinct services. Its digital offering extends beyond SEO and PPC to programmatic advertising, influencer marketing, and sports advertising and sponsorships. In traditional media, Mplan Media describes buying and planning placements across airport, airline, television, outdoor, radio, cinema, newspaper and magazine channels, relying on stated partnerships to secure this range of inventory. The agency frames its work around using data and analytics to inform media investment decisions and to audit media performance, positioning strategic media consulting as a way to optimize advertising spend and reach across both digital and offline channels.