MSLK Design

Based in Queens, New York, MSLK Design works specifically with beauty companies, ranging from independent and indie brands to more established players at various stages of development. Founded in 2000, the small team has spent over two decades focused on the beauty sector, positioning itself as a specialist rather than a generalist agency. Its work spans helping brands grow from early stages, launching line extensions, repositioning brands in crowded markets, and developing new product categories. The agency's offering covers the full arc from brand strategy through launch, including competitor and brand audits, consumer and market research, brand value proposition, brand architecture, and product segmentation. Brand identity work includes naming, logo design, tagline development, brand voice, and brand storytelling. Design and packaging services cover structural design, packaging design, unboxing experiences, brand guidelines, and production and vendor management. Digital work includes UI/UX design, wireframing, e-commerce design and development, and Amazon storefront builds. Marketing support extends to campaign planning, social media campaigns, art direction, email marketing, and content strategy, while sales and launch support covers go-to-market strategy, launch campaigns, catalogs and brochures, educational video content, and sales representation. PR and influencer services include strategy, media relations, influencer partnerships, and launch events. For brands already partway through development, MSLK also offers consulting retainers designed to pick up work from where an existing team has left off.