Muddlemetrics

Based in A Coruña, Muddlemetrics is a small SEO agency working with small and medium-sized businesses, with a stated focus on ecommerce and marketing teams operating in Spain and the wider EU. The team size is between one and ten people, and the website is structured around helping clients understand their own web traffic and analytics data rather than relying entirely on external reporting. Services declared include Search Engine Optimization, Content Marketing, Digital Strategy, Marketing Strategy and Pay Per Click. The work described centres on data quality and measurement as a foundation for SEO decisions. This includes setting up Google Analytics 4 with a defined event funnel (view_item, add_to_cart, begin_checkout, purchase) connected to real business conversions such as forms, WhatsApp contacts, calls or subscriptions, and structuring Google Tag Manager with clear tag naming, predictable triggers and a properly configured data layer. Search Console is used to identify queries and pages with unmet demand, low click-through rates, keyword cannibalization and pages with impressions not converting to traffic, particularly for transactional category and product pages. For ecommerce specifically, the agency addresses site architecture, crawling, faceted navigation, duplicate content, canonicalization, sitemaps and Core Web Vitals. Additional work covers automation of reporting through tools like Looker Studio, along with recurring data validation and anomaly checks intended to keep measurement reliable on an ongoing basis rather than as a one-off project.