Muyiwa Adekojede

Operating out of Ojodu/Agidingbi in Lagos, Nigeria, Muyiwa Adekojede works as an independent SEO and PPC specialist serving businesses beyond a single market, with stated delivery across multiple continents and countries. The practice is run as a one-person consultancy rather than a full agency, positioned for teams that want technical rigor and evidence-based reporting over broad-service marketing support. Clients are typically businesses looking to improve search visibility, clean up paid acquisition spend, or get a second, research-grounded opinion on marketing decisions. The service offering splits into two core tracks. On SEO, the work covers technical audits, search architecture and crawl-depth fixes, multilingual strategy, and content and internal linking mapped to demand, aimed at brands selling into more than one market. On PPC, the focus is paid acquisition across Google Ads, Meta, and TikTok, with campaign structures described as conversion-first and budget-disciplined, and reporting tied to actionable metrics rather than vanity numbers. Engagements typically begin with a free consultation to assess fit and clarify whether SEO, paid media, or a technical audit is the appropriate starting point. The approach draws on a stated academic background in consumer behavior, attribution, and quantitative marketing research, which is described as informing strategy and measurement decisions alongside day-to-day campaign execution.