National Institute of Planning Management(NIPM)

Based in Kolkata, National Institute of Planning Management has operated since 2011 with a small team of between one and ten people. The organization combines two functions: it runs a digital marketing training institute and maintains an in-house digital marketing agency that takes on client work, giving graduates of its programs a route into practical projects. Its client base spans businesses looking to build an online presence through search and paid channels, alongside students and career-changers seeking certification in digital marketing disciplines. The declared service list covers Search Engine Optimization, Pay Per Click advertising, Advertising, Digital Strategy and Social Media Marketing. In practice, the agency's approach is built around structured, staged programs — including a six-month Advanced Digital Marketing track that combines SEO, SEM and SMM with live projects, as well as separate SEO and SEM courses run at beginner and advanced levels. Paid media work extends across Google Ads and Bing advertising, while SEO work is described as starting from keyword research as a foundation before moving into on-page and technical optimization. Additional listed specializations include Google Analytics, WordPress, online reputation management, copywriting, email marketing, app store optimization, ecommerce support, media planning and content marketing, reflecting a broad service offering that mirrors the topics taught within its own training curriculum.