Natural Index

Based in Milan, Natural Index works with brands and companies across sectors that need organic visibility in both traditional search engines and AI-driven answer systems. Clients referenced in its case studies include an Italian clothing group operating multiple e-commerce sites and an online printing retailer, indicating a focus on e-commerce and mid-to-large organizations rather than small local businesses. The agency has been active for over 20 years and describes its approach as data-driven, combining SEO with GEO (generative engine optimization) as search behaviour shifts toward AI assistants and overviews. Services centre on SEO and PPC, with specific methods described around technical migrations, on-site optimization and content structuring for AI readability. One case study details managing a platform migration to Shopify for six e-commerce sites, including redirect mapping and indexed-resource control to preserve organic traffic during the switch, followed by work on information architecture, content and technical page structure. Another project focused on GEO, optimizing informational content and strategic pages with structured FAQs and structured data, and revising site architecture to improve how content is interpreted and cited by AI systems such as ChatGPT, AI Overviews and Perplexity. Data tracking and analysis are supported by PRISM, a proprietary monitoring tool used alongside CRO work to measure visibility and performance over time.