Needle Movement

Based in Brooklyn, New York, Needle Movement works with emerging Shopify stores, focusing on retail brands looking to grow revenue from their existing customer base rather than solely chasing new leads. The agency positions itself around done-for-you email and SMS marketing, aimed at brands whose in-house teams may lack the bandwidth or Klaviyo expertise to run lifecycle campaigns effectively. It operates as a small team, size 1-10, and backs its engagements with a sales guarantee. The core service offering centers on Klaviyo-based email marketing and SMS marketing, including audience segmentation and lifecycle email sequences such as abandoned cart series. Needle Movement's declared services also list Search Engine Optimization, Conversion Optimization, and Ecommerce Marketing, positioned around driving measurable revenue growth for Shopify-based retail clients. The agency cites over ten years of Klaviyo experience and describes having generated more than $22 million in products sold through its email and SMS marketing work, including a case in which a bathroom retailer increased sales by $1,000,000 through an abandoned cart series. Beyond direct client services, the agency produces a podcast covering Klaviyo updates and revenue-generation tactics drawn from its client work. Prospective clients are directed to set up a strategy call to discuss engagements.