Netlite

Based in Munich, Netlite is a small agency (team of one to ten) founded in 2010 that works with businesses seeking to build or expand an online presence. Its service offering spans search engine optimization, logo and print design, web development and pay-per-click advertising, positioning it as a generalist partner for companies that need branding and digital marketing handled under one roof rather than through separate specialist providers. The agency structures its work around four areas: Branding, Marketing, Sales and Automation, broken down into twelve concrete tasks. Branding work covers strategy and positioning, definition of brand message, vision and mission, and design of visual elements such as logo, colour palette, typography and brand guidelines, alongside ongoing monitoring of brand perception. Marketing services include market research and target-group analysis, campaign planning with defined KPIs, content creation for social media, email, blogs and video, and execution of paid ads, SEO and influencer marketing, with performance measured through A/B testing and conversion tracking. Sales-related work involves building a tailored sales strategy and pipeline, lead generation and qualification through inbound and outbound approaches and social selling, plus support with offers, presentations and negotiation to improve closing rates. On the automation side, Netlite analyses existing business processes to find automation potential and implements tools such as CRM systems, marketing automation software and workflow-management solutions.