New Era Digital

Based on Rosslare Road, Wexford, New Era Digital is a boutique agency focused on helping small and medium-sized Irish businesses improve their visibility on Google and, increasingly, on AI-driven search platforms such as ChatGPT, Google AI Overviews and Perplexity. The agency was founded by Sarah Jane Vincent, who has worked in digital marketing and strategy for over 15 years with brands, government agencies, universities and SMEs. It positions itself as a small team offering the strategic capability of a larger agency alongside direct, personal client contact, and it works with businesses across several sectors including construction, solar energy, professional services, e-commerce, health and fitness, and travel and tourism. The agency's core services span search engine optimisation, conversion optimisation, digital strategy and pay-per-click advertising. Within SEO, it offers managed SEO, AI search optimisation, local SEO, an SEO starter package and SEO consulting, alongside SEO-focused web design. Its Google Ads work covers search ads, shopping ads and remarketing ads. The stated approach pairs traditional SEO techniques aimed at improving Google rankings with AI search optimisation intended to help businesses appear and be recommended within newer AI-powered search tools, positioning this combination as a way to build a broader online presence across both established and emerging search channels.