New Online Road

Based in Barangaroo with its team operating out of Sydney, New Online Road works with businesses across Australia, describing itself as a performance-based digital marketing agency. Founded in 2018 and operating with a small in-house team of 1-10 people, it positions its offering around getting clients found both in traditional Google search and within AI-driven answer engines such as ChatGPT, Gemini and Perplexity. The agency's service range covers SEO in several forms, including local, technical, eCommerce, enterprise, lead-gen, B2B and international SEO, alongside content and copywriting, link building, digital PR and SEO migrations and audits. A distinct part of its offering is AI Search & GEO — generative engine optimisation and answer engine optimisation aimed at securing citations and visibility inside AI chat tools, along with AI advertising such as ChatGPT Ads. Paid media services span Google Ads formats (search, Performance Max, Shopping, display, YouTube, remarketing) and Meta and social advertising across Facebook, Instagram, TikTok and LinkedIn, plus programmatic ads and social media management. Web Design services include website design and development, landing pages, eCommerce builds on Shopify, conversion rate optimisation, and hosting and maintenance. It also offers "Business Power Listings," managing Google Business Profile, local citations, Bing Places and review management across a stated 47-plus platforms to improve local map pack visibility.