New School

Based in Muskegon, Michigan, New School is a small full-service marketing and branding agency, with a team of 1-10 people, working with small to medium-sized businesses across West Michigan, including Muskegon, Grand Rapids, Holland and Detroit. Its client base spans varied industries, illustrated by case studies covering a museum, a credit union, an electrical contractor, and stone and granite/quartz suppliers, suggesting experience across arts, financial services, trades and manufacturing sectors. The agency's declared services include web design, digital strategy, branding, graphic design, content marketing, marketing strategy, social media marketing and search engine optimization, along with digital advertising and video production. Its stated approach to marketing strategy involves reviewing a client's existing marketing efforts, analyzing competitors to identify points of differentiation, and building a customized plan around areas of advantage, followed by quarterly meetings to evaluate results and adjust tactics. For web design, the focus described is on building sites that communicate a client's core offering while incorporating SEO and digital marketing techniques intended to improve visibility in search results. Video production is offered as a service that includes traveling to a client's location to shoot content, positioned as a way to help businesses stand out through commonly consumed content formats. The agency describes itself as oriented toward businesses of any size seeking a more creative, results-driven alternative to traditional marketing approaches.