NewBase360

With headquarters on Cecil Street in Singapore and additional offices in Malaysia and India, NewBase360 is an integrated marketing agency operating as part of Altruist Co. Its client base spans tourism boards (Penang, Taiwan, Thailand, Hong Kong, Singapore), educational institutions (Nanyang Polytechnic, National University Singapore Society), healthcare organisations (Changi General Hospital, Quality Healthcare), and consumer and corporate brands including Audi, BMW, Mitsubishi, DBS, AMEX, CapitaLand, and Hong Kong Disneyland. With a team of more than 200 people, the agency works across Singapore, Malaysia, India, the Middle East, Africa and Southeast Asia. Services are organised under a set of named offerings: Marcom360, MarTech360, Design360, Lead360, Digital360, Content360, and Media360, covering search engine optimization, content marketing, media planning and buying, advertising, public relations, and web design. Delivered work includes digital and printed content, infographics, integrated campaigns, and international media solutions, with past projects spanning digital content production, printed materials, and media buying for tourism boards and corporate clients. The agency positions content marketing as a means of building brand narratives, media solutions as a way of reaching consumers through bespoke campaigns, and digital solutions as a means of optimising phases of online marketing activity across both digital and print platforms.