Newthink

Newthink is based in Los Angeles and works as a Shopify and Shopify Plus specialist agency, building direct-to-consumer and B2B commerce sites for brands operating in retail-adjacent categories such as beauty, wellness, and outdoor products. Its client roster includes companies like LYS Beauty, BodyHealth, Art of Tea, Mercury Marine, Robin Piccone, and Garden Winds, spanning both established retailers moving off legacy platforms and newer DTC brands launching custom storefronts. The team is small, in the range of one to ten people, positioning itself as a single unit handling a store's full lifecycle rather than handing projects off between departments. The agency's declared work covers strategy, design, development, migration, and ongoing growth support, all built around Shopify. On the strategy side, it develops e-commerce roadmaps and advises on what to build or skip. Design work focuses on storefront experiences that reflect brand identity through checkout. Development includes custom Shopify themes, apps, and integrations. A notable specialty is migration: Newthink has moved stores from platforms including Magento and NetSuite SuiteCommerce onto Shopify Plus, aiming to preserve catalog, customer, and order history along with existing SEO rankings during the transition. Post-launch, the agency describes continued work on conversion optimization, site speed, and retention, treating launch as an ongoing engagement rather than a final deliverable.