Next Wave

Based in Hamilton Central, this small digital marketing team positions itself as New Zealand's first AI-powered agency, working with Kiwi businesses looking to grow their online presence. The agency operates as an end-to-end digital partner, covering search, paid media, social channels and website work rather than specialising in a single discipline, and describes itself as suited to smaller businesses wanting to compete without a large in-house marketing team. Services include SEO, Google Ads (search, display, shopping and remarketing), social media marketing across Facebook, Instagram, LinkedIn and TikTok, conversion optimisation, UX/UI design, HubSpot CRM integration, and AI integration and consultancy. Its SEO approach is built around adapting to AI-driven search, with work on snippets, semantic content and answer-focused pages intended to maintain visibility as tools like Google's Gemini and ChatGPT change how results are surfaced. AI tools are also used within paid advertising to inform targeting and budget decisions and to generate image and video ad creative, and internally to handle repetitive tasks such as keyword research and competitor analysis, freeing the team to focus on strategy and content writing. According to the agency, content and copy are still written and directed by the team rather than produced automatically, with AI used to support research and planning rather than replace creative input.